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America s uneasy relationship with alcohol It states that: "Americans have often regarded drinking with a kind of unease that gives rise to contradictions and dissonance and boomerang shifts in attitudes." Consumption of hard alcohol sagged by roughly 40 percent between 1980 and 2002, but in the last few years distillers have geared up to advertise on cable TV, even though television advertising of hard liquor had long been taboo.
The article's summarizes Americans' relationship thusly: "Policies regarding alcohol have been shaped by sometimes clashing beliefs. Personal freedom is valued, but a puritanical streak lingers. There is trust in free markets but also a wariness of treating alcohol as just any product."
The NYT article does a great job of recapp... [ Read Article ]
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